The project aims at creating a two-way communication channel that will allow better connection between scientists and community, based on interactions via sharing and commentaries. The use of simple language and graphics will hopefully help convey key scientific concepts more clearly to the public. We chose a short animation format for the initial social media posts, bearing a style connected with day-to-day life elements that most people can relate: notebook paper with red and blue lines, pencil, erasers, clips, etc.